Being deeply in love with design led me to architecture first.
I’ve raised more than 10 animals — some at home, some from the streets — and I’m still counting.
I’ve always admired the purity of childhood, and decided to create a magical world for little ones.
And then I thought… why not create a world for myself — and for other women — too?
Hi, I’m Tuğba
I’m the founder of Tubebé, Tubebé Paw, and Soñadora.
I’m also an architect. I run my own architecture studio, and over the years I’ve found myself working across design, production, branding, and storytelling in many different forms.
And even though those worlds may look different from the outside,
they’ve always had one thing in common:
creating thoughtful, beautiful, and user-centered worlds with love.
Whether they have paws or tiny feet, I’ve always been deeply drawn to little innocent beings.
And I think that love has shaped almost everything I create.
Tubebé was born from that place.
My love for textiles, fabrics, and making things began when I was little, watching my mother sew clothes for me. Over time, that feeling grew into a desire to create the same kind of care for other little ones too — pieces that feel chosen, thoughtful, and truly made with intention.
That’s why Tubebé has never been only about clothing.
To me, it’s a growing little world made of things that can feel good, beautiful, soft, useful, or meaningful for little ones and the people around them.
Some of our pieces are made directly by us. Others are carefully sourced from makers and brands we genuinely trust and love. Every fabric, every texture, every model is personally chosen by me. With the textile knowledge passed down from my mother, my background in design, and a strong eye for materials, colors, and details…
Tubebé pieces then continue through the hands of my mother and other incredibly talented women before finding their way to your little ones and your home.
Tubebé Paw became part of this world naturally.
Because personally, separating furry little ones from this kind of love never felt right to me.
Some little ones have tiny feet.
Some little ones have paws.
And to me, they’re all family.
Soñadora was born from another everyday need.
A desire to make beautiful, well-made pieces more accessible for women — and to create a small space for mothers too, especially the ones carrying many things at once.
Today, Tubebé feels like a little world that keeps growing —
for little ones,
for mothers,
for furry companions,
and for families who find joy in thoughtful details.
I truly hope you find something here that feels special to you.
And I hope that, somewhere between these pieces, you feel the same care and love we feel while creating them.
We’re always open to kind feedback, ideas, and ways to grow together.
Because I would love for Tubebé to keep growing with you.
If there’s anything you’d like to share, I’d be so happy to hear from you.
You can always reach me through the email address below.
With love ♡